guide // best of // 2026
AEO software that does the work, in 2026
Yes. An AEO agent does the work itself, an agency does it by hand, and a tracker reports where you stand so your team can do it. supereo is our pick, and we make it: an AI agent that does everything it takes to get your brand recommended, on your site and off it, and proves each move against control questions. The table compares the software on what each one's own pages say it does; agencies, which sell their team's time rather than software, are below with their published prices. Five of the nine tools here say on their own pages that they do the work beyond tracking: supereo, Writesonic, Scrunch, AthenaHQ and Profound. supereo is the only one that says it proves each change against control questions. Published paid plans start at $29 a month (Otterly, Lite).
Updated . Prices checked between 5 November 2026 and 7 November 2026.
The verdict
AEO done and proven, by an agent
supereoour pick, and we make it
- best for teams that want AEO done, not a dashboard: supereo does everything it takes to get you recommended, from your site and pages to the roundups, placements and videos AI reads;
- it proves each move against control questions, with sample sizes and ranges on every number;
- run it from Claude or ChatGPT: an MCP server with the same tools supereo's own agent uses.
From $149 a month
Run the free auditFree, no card, every answer shown.Enterprise dashboards and agents
Best for enterprise marketing teams that want AI search dashboards and marketing agents.
For companies operationalizing AI Search insights and running marketing agents at scale
tryprofound.comCustom pricing, through sales
Pages rewritten by an AI agent
Best for content teams that want an AI agent to rewrite their pages for AI search.
Our AI agent rewrites pages for GEO.
writesonic.comFrom $79 a month, billed annually
A site ready for AI agents
Best for brands that want their site made ready for AI, with pages served to AI agents.
Scrunch gets your site AI-ready so you show up in answers, get cited, and grow revenue.
scrunch.comFrom $250 a month
Analytics for marketing teams
Best for marketing teams that want AI search analytics and reports on their brand and competitors.
AI search analytics for marketing teams
peec.aiFrom $95 a month
Teams that run marketing in HubSpot
Best for teams that run their marketing and CRM in HubSpot.
Your CRM data is already connected, so recommendations are even more specific.
hubspot.comFrom $50 a month
Compared on the jobs that matter
| Tool | Does the work | Proves it against controls | Runs from Claude or ChatGPT | Free audit | Paid plans from |
|---|---|---|---|---|---|
| supereoour pick | Yes | Yes | Yes | Yes | $149 a month |
| Writesonic | Yes | – | Yes | Yes | $79 a month, billed annually |
| Scrunch | Yes | – | Yes | Yes | $250 a month |
| AthenaHQ | Yes | – | Yes | Yes | $295 a month |
| Profound | Yes | – | Yes | Yes | Custom |
| Otterly | – | – | Yes | Yes | $29 a month |
| HubSpot AEO | – | – | – | Yes | $50 a month |
| Peec AI | – | – | Yes | – | $95 a month |
| Semrush AI Visibility Toolkit | – | – | – | Yes | $99 a month, billed annually |
- Does the work: it changes the site, writes pages or places the brand itself, beyond tracking, reporting and recommending.
- Proves it against controls: it measures each change against control questions, or a held-out group, the change could not move.
- Runs from Claude or ChatGPT: Claude or ChatGPT can run it over MCP.
- Free audit: anyone can run an audit with it without paying or starting a trial.
- Yes means the tool's own page says it, quoted under each tool below; a dash means none of the pages we read says it.
Agents vs agencies vs trackers
A tracker asks AI engines your buyers' questions and reports whether you're named, cited or recommended. Someone still has to make the changes.
An agency makes them by hand, on a retainer. WebFX's AI search optimization services start at $3,000 a month[1], and Omniscient Digital's full-service engagements start at $120,000 a year[2]. Lean Labs prices a one-time AEO build from $12k, then off-site work from $5k a month[3][4].
An agent does the work itself, as software: it changes the site, writes the pages and places the brand where AI reads, and it keeps going after a retainer would end. supereo is one, and the table marks the other tools whose own pages say they do the work.
What AEO agencies publish
Discovered Labs' entry retainer is €6,995 a month on a 6-month commitment[5]. AEO Engine's managed plans are $1,597 and $2,997 a month, with Enterprise from $10,000 a month[6].
What a retainer buys varies: content, schema and on-page work with tracking against competitors[7], or an audit, ongoing strategy and tracking software[8].
Two agencies say plainly that nobody can guarantee a place in AI answers[9][10]. supereo doesn't promise one either: it proves what each change did against control questions.
How to choose
If you want the work done and proven at software prices, pick an agent: supereo's plans are in the table, with every other tool's.
If you need a team of people on it, an agency is the way, at the retainers above. If your own team will do the work, a tracker tells it where to start.
Either way, start with a free audit, which shows what AI says about you today: run supereo's.
The tools
01supereoour pick, and we make it
- best for teams that want AEO done, not a dashboard: supereo does everything it takes to get you recommended, from your site and pages to the roundups, placements and videos AI reads;
- it proves each move against control questions, with sample sizes and ranges on every number;
- run it from Claude or ChatGPT: an MCP server with the same tools supereo's own agent uses.
From $149 a month
- Does the work
supereo writes those pages for you, aimed at the questions where AI skips you.
supereo.app - Proves it against controls
Each change targets a set of questions, and we compare them with a matched set the change can't affect.
supereo.app - Runs from Claude or ChatGPT
Run the same loop from Claude, Cursor or Codex. Your agent gets every tool supereo's own agent uses: your buyers' questions, every answer, the pages AI cites, your brand facts.
supereo.app - Free audit
Free · about 2 minutes · no card
supereo.app
| Plan | A month | Prompts | AI engines |
|---|---|---|---|
| Copilot | $149 | 40 | ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Claude |
| Autopilot | $499 | 40 | ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Claude |
Prices from supereo.app, checked 7 November 2026. What it does, from its own pages, checked 5 November 2026.
How the proof works, with every number it runs on: How supereo measures.
02Writesonic
Best for content teams that want an AI agent to rewrite their pages for AI search. In its own words: Our AI agent rewrites pages for GEO.
writesonic.com
From $79 a month, billed annually
- Does the work
Our AI agent rewrites pages for GEO. Adds FAQ blocks, comparison tables, and the self-contained passages AI engines cite.
writesonic.com - Proves it against controlsNone of its pages we read says so.
- Runs from Claude or ChatGPT
Plug Writesonic into ChatGPT, Claude, Cursor, n8n and the rest of the AI stack your team lives in. Ask anything. Get answers from the same data the dashboard shows.
writesonic.com - Free audit
Free tools for checking how AI can read your site and creating the files that help it understand your content. No login, no email, and full output.
writesonic.com
| Plan | A month | Prompts | AI engines |
|---|---|---|---|
| Starter | $79 billed annually | 50 | ChatGPT, Google AI Overviews, Gemini |
| Basic | $199 billed annually | 100 | ChatGPT, Google AI Overviews, Gemini |
| Growth | $399 billed annually | 200 | ChatGPT, Google AI Overviews, Gemini |
| Enterprise | Custom | – | ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Claude, Microsoft Copilot, Grok, Muse Spark |
Prices from writesonic.com, checked 5 November 2026. What it does, from its own pages, checked 5 November 2026.
03Scrunch
Best for brands that want their site made ready for AI, with pages served to AI agents. In its own words: Scrunch gets your site AI-ready so you show up in answers, get cited, and grow revenue.
scrunch.com
From $250 a month
- Does the work
The Scrunch Agent Experience Platform (AXP) helps you observe what agents say and do, optimize your web presence based on agent behavior, and deliver what agents need—all without disrupting the human experience.
scrunch.com - Proves it against controlsNone of its pages we read says so.
- Runs from Claude or ChatGPT
The Scrunch MCP lets you query your brand monitoring data directly inside Claude, ChatGPT, Microsoft Copilot, and other AI assistants
developers.scrunch.com - Free audit
Get your free Brand Audit
scrunch.com
| Plan | A month | Prompts | AI engines |
|---|---|---|---|
| Core | $250 | 125 | ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot |
| Enterprise | Custom | – | ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Claude, Microsoft Copilot, Grok, Meta AI |
Prices from scrunch.com, checked 5 November 2026. What it does, from its own pages, checked 5 November 2026.
04AthenaHQ
Best for AEO specialists who want one platform for tracking, content and citation work. In its own words: The complete toolkit for AI Engine Optimization specialists.
athenahq.ai
Free plan, then from $295 a month
- Does the work
Our Shopify integration is purpose-built for this, letting you publish AEO-optimized content and attribute revenue back to AI Search discovery.
athenahq.ai - Proves it against controlsNone of its pages we read says so.
- Runs from Claude or ChatGPT
AthenaHQ ships a remote Model Context Protocol (MCP) server. Once connected, an AI assistant like Claude or ChatGPT can query your AI search visibility data in plain language
docs.athenahq.ai - Free audit
Get Free Audit (10m)
athenahq.ai
| Plan | A month | Prompts | AI engines |
|---|---|---|---|
| Essential | Free | – | ChatGPT, Google AI Overviews, Gemini, Perplexity, Microsoft Copilot |
| Starter | $295 | Unlimited | ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Claude, Microsoft Copilot, Grok, DeepSeek, Meta AI, Mistral |
| Enterprise | Custom | – | ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Claude, Microsoft Copilot, Grok |
Prices from athenahq.ai, checked 5 November 2026. What it does, from its own pages, checked 5 November 2026.
05Profound
Best for enterprise marketing teams that want AI search dashboards and marketing agents. In its own words: For companies operationalizing AI Search insights and running marketing agents at scale
tryprofound.com
Custom pricing, through sales
- Does the work
Scans every surface you own for retired names, off-brand claims, and stale creative, then rewrites and republishes what it finds.
tryprofound.com - Proves it against controlsNone of its pages we read says so.
- Runs from Claude or ChatGPT
Profound MCP is our hosted server for integrating with AI tools that support MCP.
docs.tryprofound.com - Free audit
Free AEO Report — See How AI Talks About Your Brand | Profound
tryprofound.com
| Plan | A month | Prompts | AI engines |
|---|---|---|---|
| Enterprise | Custom | – | ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Claude, DeepSeek, Exa Search, Muse Spark |
Prices from tryprofound.com, checked 5 November 2026. What it does, from its own pages, checked 5 November 2026.
06Otterly
Best for low-cost monitoring of brand mentions and website citations in AI search. In its own words: OtterlyAI helps you track brand mentions in AI Search platforms like ChatGPT, Perplexity, Google AI Overviews, and AI Mode.
otterly.ai
From $29 a month
- Does the workNone of its pages we read says so.
- Proves it against controlsNone of its pages we read says so.
- Runs from Claude or ChatGPT
Connect OtterlyAI to Claude, ChatGPT, Cursor, and any MCP-compatible client.
otterly.ai - Free audit
Check any URL for AI-search readiness. Get a structured GEO score and actionable optimization tips.
otterly.ai
| Plan | A month | Prompts | AI engines |
|---|---|---|---|
| Lite | $29 | 15 | ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot |
| Standard | $189 | 100 | ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot |
| Premium | $489 | 400 | ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot |
| Enterprise | Custom | – | – |
Prices from otterly.ai, checked 5 November 2026. What it does, from its own pages, checked 5 November 2026.
07HubSpot AEO
Best for teams that run their marketing and CRM in HubSpot. In its own words: Your CRM data is already connected, so recommendations are even more specific.
hubspot.com
From $50 a month
- Does the workNone of its pages we read says so.
- Proves it against controlsNone of its pages we read says so.
- Runs from Claude or ChatGPTNone of its pages we read says so.
- Free audit
HubSpot's AI Search Grader is a free, one-time check that reveals what ChatGPT, Perplexity, and Gemini say about you based on their training data.
hubspot.com
| Plan | A month | Prompts | AI engines |
|---|---|---|---|
| HubSpot AEO | $50 | 25 | ChatGPT, Gemini, Perplexity |
Prices from hubspot.com, checked 5 November 2026. What it does, from its own pages, checked 5 November 2026.
08Peec AI
Best for marketing teams that want AI search analytics and reports on their brand and competitors. In its own words: AI search analytics for marketing teams
peec.ai
From $95 a month
- Does the workNone of its pages we read says so.
- Proves it against controlsNone of its pages we read says so.
- Runs from Claude or ChatGPT
The Peec MCP server connects tools like Claude and ChatGPT directly to your Peec AI data, so you can ask questions and get answers from your actual projects.
peec.ai - Free auditNone of its pages we read says so.
| Plan | A month | Prompts | AI engines |
|---|---|---|---|
| Starter | $95 | 50 | ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Microsoft Copilot, Naver AI |
| Pro | $245 | 150 | ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Microsoft Copilot, Naver AI |
| Advanced | $495 | 350 | ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Microsoft Copilot, Naver AI |
| Enterprise | Custom | Unlimited | ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Claude, Microsoft Copilot, Grok, DeepSeek, Mistral, Naver AI, GPT 5 Search(API), Qwen(API), Meta Spark(API) |
Prices from peec.ai, checked 5 November 2026. What it does, from its own pages, checked 5 November 2026.
09Semrush AI Visibility Toolkit
Best for SEOs and marketers already on Semrush who want AI visibility beside their SEO data. In its own words: This toolkit is designed for SEOs and marketers who want to monitor how their site and competitors are positioned across AI systems.
semrush.com
From $99 a month, billed annually
- Does the workNone of its pages we read says so.
- Proves it against controlsNone of its pages we read says so.
- Runs from Claude or ChatGPTNone of its pages we read says so.
- Free audit
Yes, the AI Visibility Checker is free to use. You can use the tool three times per day for free, without registering or creating an account.
semrush.com
| Plan | A month | Prompts | AI engines |
|---|---|---|---|
| Base | $99 billed annually | 25 | ChatGPT, Gemini, Perplexity, Google AI |
| Semrush for Enterprise | Custom | – | – |
Prices from semrush.com, checked 5 November 2026. What it does, from its own pages, checked 5 November 2026.
Questions
Is there software that does AEO for you?
Yes: an AEO agent does the work itself. supereo does everything it takes to get your brand recommended, on your site and off it, and proves each move against control questions. The table marks the other tools whose own pages say they do the work.
How much does an AEO agency cost?
Published retainers start at $3,000 a month at WebFX[1], €6,995 a month at Discovered Labs[5] and $120,000 a year at Omniscient Digital[2].
Should I hire an AEO agency or use AEO software?
Software that does the work costs less and doesn't stop between retainers; an agency adds people. supereo is software that does the work and proves it, so you see what each change did.
How we compiled this
Every price, prompt cap and AI engine on this page comes from each tool's own pricing page, and every capability from the tool's own product pages, docs and free tools. supereo reads them every week and keeps a value only when the page states it word for word; each tool on this page names the page and the day it was last checked.
Prices are US dollars a month on monthly billing, or the monthly price of an annual plan where that is the only price the page states, marked billed annually. A free trial is not a free plan, and custom pricing is a price the page does not publish. A tool sold only as part of a bigger product says so beside its prices.
Yes means the tool's own page says it, in the words quoted under each tool. A dash means none of the pages we read says it, so the tool may still do it without saying so there.
We make supereo, so it is listed first, as our pick. The other tools follow by how many of the four jobs their own pages claim, then by price.
Where this page's words state something the dataset doesn't hold, such as a change a tool made, the sentence links its source and the day it was read.
How supereo measures its own results, with every number it runs on: How supereo measures.
supereo (supereo.app) is an AI agent that does everything it takes to get your brand recommended by ChatGPT, Gemini, Perplexity, Claude and Google, on your site and off it: site fixes, new pages, roundups, placements and video. It proves what worked against control questions. Made by superagnt.
Sources
Generative engine optimization costs vary and can depend on the deliverables, agency, and strategy. At WebFX, our services start at $3,000 per month. For a custom quote, contact us online for pricing and a strategy proposal.
webfx.com, read 4 November 2026.We help B2B brands turn buyer demand into visibility, consideration, and pipeline across search engines and AI platforms. Full-service engagements start at $120,000/year.
beomniscient.com, read 4 November 2026.Starting at $12k On-site AEO Launchpad We'll build your on-page schema, llms.txt, and robots.txt files to clearly tell the LLMs who your business is and why you should be recommended.
leanlabs.com, read 4 November 2026.Establish Get consistently found across AI and search Monthly 3 months 6 months €6,995 /mo €1,000 /mo less than month-to-month On a 6-month commitment for our best rate.
discoveredlabs.com, read 4 November 2026.Full Feature Comparison Feature Growth $1,597/month Most Popular Scale $2,997/month Enterprise From $10,000/month
aeoengine.ai, read 4 November 2026.We create roadmaps, create and edit content using CITABLE, handle schema, metadata, internal linking and lightweight graphics. Measurement and reporting. We track your AI visibility and SEO performance, benchmarked against competitors.
discoveredlabs.com, read 4 November 2026.WebFX’s AI search optimization services include an audit, ongoing strategy development and management, software for tracking web and AI search performance (including ROI), and more.
webfx.com, read 4 November 2026.No, WebFX does not guarantee placements in AI search. It’s important to note that no generative engine optimization agency, contractor, or freelancer can guarantee placements — if they do, it’s a red flag.
webfx.com, read 4 November 2026.No. AI search is probabilistic, so nobody can honestly promise a fixed ranking or citation.
discoveredlabs.com, read 4 November 2026.