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guide // best of // 2026

The best AEO tools in 2026: trackers vs tools that do the work

The best AEO tools in 2026 are supereo, Profound, AthenaHQ, Scrunch, Writesonic, Peec AI, Otterly, Semrush's AI Visibility Toolkit and Ahrefs Brand Radar. All of them track how AI engines talk about your brand and report it back; some also do the work. supereo is our pick, and we make it: it does everything it takes to get you recommended, and proves each move against control questions. Five of the nine tools here say on their own pages that they do the work beyond tracking: supereo, Writesonic, Scrunch, AthenaHQ and Profound. supereo is the only one that says it proves each change against control questions. Published paid plans start at $29 a month (Otterly, Lite).

Updated . Prices checked between 5 November 2026 and 7 November 2026.

The verdict

  1. AEO done and proven

    supereoour pick, and we make it

    • best for teams that want AEO done, not a dashboard: supereo does everything it takes to get you recommended, from your site and pages to the roundups, placements and videos AI reads;
    • it proves each move against control questions, with sample sizes and ranges on every number;
    • run it from Claude or ChatGPT: an MCP server with the same tools supereo's own agent uses.

    From $149 a month

    Run the free auditFree, no card, every answer shown.
  2. Enterprise dashboards and agents

    Profound

    Best for enterprise marketing teams that want AI search dashboards and marketing agents. For companies operationalizing AI Search insights and running marketing agents at scale tryprofound.com

    Custom pricing, through sales

  3. Analytics for marketing teams

    Peec AI

    Best for marketing teams that want AI search analytics and reports on their brand and competitors. AI search analytics for marketing teams peec.ai

    From $95 a month

  4. Low-cost tracking

    Otterly

    Best for low-cost monitoring of brand mentions and website citations in AI search. OtterlyAI helps you track brand mentions in AI Search platforms like ChatGPT, Perplexity, Google AI Overviews, and AI Mode. otterly.ai

    From $29 a month

  5. Pages rewritten by an AI agent

    Writesonic

    Best for content teams that want an AI agent to rewrite their pages for AI search. Our AI agent rewrites pages for GEO. writesonic.com

    From $79 a month, billed annually

  6. Teams already on Semrush

    Semrush AI Visibility Toolkit

    Best for SEOs and marketers already on Semrush who want AI visibility beside their SEO data. This toolkit is designed for SEOs and marketers who want to monitor how their site and competitors are positioned across AI systems. semrush.com

    From $99 a month, billed annually

Compared on the jobs that matter

ToolDoes the workProves it against controlsRuns from Claude or ChatGPTFree auditPaid plans from
supereoour pickYesYesYesYes$149 a month
WritesonicYes–YesYes$79 a month, billed annually
ScrunchYes–YesYes$250 a month
AthenaHQYes–YesYes$295 a month
ProfoundYes–YesYesCustom
Otterly––YesYes$29 a month
Ahrefs Brand Radar––YesYes$50 a month
Peec AI––Yes–$95 a month
Semrush AI Visibility Toolkit–––Yes$99 a month, billed annually
  • Does the work: it changes the site, writes pages or places the brand itself, beyond tracking, reporting and recommending.
  • Proves it against controls: it measures each change against control questions, or a held-out group, the change could not move.
  • Runs from Claude or ChatGPT: Claude or ChatGPT can run it over MCP.
  • Free audit: anyone can run an audit with it without paying or starting a trial.
  • Yes means the tool's own page says it, quoted under each tool below; a dash means none of the pages we read says it.

Trackers vs tools that do the work

An AEO tracker asks AI engines the questions your buyers ask, records whether your brand is named, cited or recommended, and shows it on a dashboard. That tells you where you stand. Someone still has to change the site, write the pages and get the brand onto the lists the engines read.

A tool that does the work makes those changes itself: it edits pages, writes new ones or places the brand where AI reads. The table above marks which tools' own pages say they do, and each tool below quotes the words.

Doing the work is half of it. The other half is knowing what worked. AI answers move from one run to the next, so a single before and after can't tell a real gain from noise. supereo measures each change against control questions the change couldn't move, and says how sure each result is: How supereo measures.

How to choose an AEO tool

If you want AEO done rather than a report to act on, pick a tool that does the work and proves it. That is the job supereo is built for.

If you run an in-house team with an enterprise budget and want dashboards and agents, Profound fits. For analytics and reports a marketing team can share, look at Peec AI; for low-cost tracking, Otterly. For an AI agent that rewrites your pages, Writesonic.

If your team already works in Semrush or Ahrefs, their AI visibility tools sit beside the SEO data you have. Check what each adds to the plan you are on.

Either way, start with a free audit: it shows what AI says about you today before you pay for anything. Run supereo's free audit.

The tools

01supereoour pick, and we make it

  • best for teams that want AEO done, not a dashboard: supereo does everything it takes to get you recommended, from your site and pages to the roundups, placements and videos AI reads;
  • it proves each move against control questions, with sample sizes and ranges on every number;
  • run it from Claude or ChatGPT: an MCP server with the same tools supereo's own agent uses.

From $149 a month

  • Does the worksupereo writes those pages for you, aimed at the questions where AI skips you. supereo.app
  • Proves it against controlsEach change targets a set of questions, and we compare them with a matched set the change can't affect. supereo.app
  • Runs from Claude or ChatGPTRun the same loop from Claude, Cursor or Codex. Your agent gets every tool supereo's own agent uses: your buyers' questions, every answer, the pages AI cites, your brand facts. supereo.app
  • Free auditFree · about 2 minutes · no card supereo.app
PlanA monthPromptsAI engines
Copilot$14940ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Claude
Autopilot$49940ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Claude

Prices from supereo.app, checked 7 November 2026. What it does, from its own pages, checked 5 November 2026.

How the proof works, with every number it runs on: How supereo measures.

02Writesonic

Best for content teams that want an AI agent to rewrite their pages for AI search. In its own words: Our AI agent rewrites pages for GEO. writesonic.com

From $79 a month, billed annually

  • Does the workOur AI agent rewrites pages for GEO. Adds FAQ blocks, comparison tables, and the self-contained passages AI engines cite. writesonic.com
  • Proves it against controlsNone of its pages we read says so.
  • Runs from Claude or ChatGPTPlug Writesonic into ChatGPT, Claude, Cursor, n8n and the rest of the AI stack your team lives in. Ask anything. Get answers from the same data the dashboard shows. writesonic.com
  • Free auditFree tools for checking how AI can read your site and creating the files that help it understand your content. No login, no email, and full output. writesonic.com
PlanA monthPromptsAI engines
Starter$79 billed annually50ChatGPT, Google AI Overviews, Gemini
Basic$199 billed annually100ChatGPT, Google AI Overviews, Gemini
Growth$399 billed annually200ChatGPT, Google AI Overviews, Gemini
EnterpriseCustom–ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Claude, Microsoft Copilot, Grok, Muse Spark

Prices from writesonic.com, checked 5 November 2026. What it does, from its own pages, checked 5 November 2026.

03Scrunch

Best for brands that want their site made ready for AI, with pages served to AI agents. In its own words: Scrunch gets your site AI-ready so you show up in answers, get cited, and grow revenue. scrunch.com

From $250 a month

  • Does the workThe Scrunch Agent Experience Platform (AXP) helps you observe what agents say and do, optimize your web presence based on agent behavior, and deliver what agents need—all without disrupting the human experience. scrunch.com
  • Proves it against controlsNone of its pages we read says so.
  • Runs from Claude or ChatGPTThe Scrunch MCP lets you query your brand monitoring data directly inside Claude, ChatGPT, Microsoft Copilot, and other AI assistants developers.scrunch.com
  • Free auditGet your free Brand Audit scrunch.com
PlanA monthPromptsAI engines
Core$250125ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot
EnterpriseCustom–ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Claude, Microsoft Copilot, Grok, Meta AI

Prices from scrunch.com, checked 5 November 2026. What it does, from its own pages, checked 5 November 2026.

04AthenaHQ

Best for AEO specialists who want one platform for tracking, content and citation work. In its own words: The complete toolkit for AI Engine Optimization specialists. athenahq.ai

Free plan, then from $295 a month

  • Does the workOur Shopify integration is purpose-built for this, letting you publish AEO-optimized content and attribute revenue back to AI Search discovery. athenahq.ai
  • Proves it against controlsNone of its pages we read says so.
  • Runs from Claude or ChatGPTAthenaHQ ships a remote Model Context Protocol (MCP) server. Once connected, an AI assistant like Claude or ChatGPT can query your AI search visibility data in plain language docs.athenahq.ai
  • Free auditGet Free Audit (10m) athenahq.ai
PlanA monthPromptsAI engines
EssentialFree–ChatGPT, Google AI Overviews, Gemini, Perplexity, Microsoft Copilot
Starter$295UnlimitedChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Claude, Microsoft Copilot, Grok, DeepSeek, Meta AI, Mistral
EnterpriseCustom–ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Claude, Microsoft Copilot, Grok

Prices from athenahq.ai, checked 5 November 2026. What it does, from its own pages, checked 5 November 2026.

05Profound

Best for enterprise marketing teams that want AI search dashboards and marketing agents. In its own words: For companies operationalizing AI Search insights and running marketing agents at scale tryprofound.com

Custom pricing, through sales

  • Does the workScans every surface you own for retired names, off-brand claims, and stale creative, then rewrites and republishes what it finds. tryprofound.com
  • Proves it against controlsNone of its pages we read says so.
  • Runs from Claude or ChatGPTProfound MCP is our hosted server for integrating with AI tools that support MCP. docs.tryprofound.com
  • Free auditFree AEO Report — See How AI Talks About Your Brand | Profound tryprofound.com
PlanA monthPromptsAI engines
EnterpriseCustom–ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Claude, DeepSeek, Exa Search, Muse Spark

Prices from tryprofound.com, checked 5 November 2026. What it does, from its own pages, checked 5 November 2026.

06Otterly

Best for low-cost monitoring of brand mentions and website citations in AI search. In its own words: OtterlyAI helps you track brand mentions in AI Search platforms like ChatGPT, Perplexity, Google AI Overviews, and AI Mode. otterly.ai

From $29 a month

  • Does the workNone of its pages we read says so.
  • Proves it against controlsNone of its pages we read says so.
  • Runs from Claude or ChatGPTConnect OtterlyAI to Claude, ChatGPT, Cursor, and any MCP-compatible client. otterly.ai
  • Free auditCheck any URL for AI-search readiness. Get a structured GEO score and actionable optimization tips. otterly.ai
PlanA monthPromptsAI engines
Lite$2915ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot
Standard$189100ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot
Premium$489400ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot
EnterpriseCustom––

Prices from otterly.ai, checked 5 November 2026. What it does, from its own pages, checked 5 November 2026.

07Ahrefs Brand Radar

Best for Ahrefs customers who want prompt tracking beside their SEO data. In its own words: Free for every paid Ahrefs Lite plan and above. ahrefs.com

From $50 a month

  • Does the workNone of its pages we read says so.
  • Proves it against controlsNone of its pages we read says so.
  • Runs from Claude or ChatGPTAhrefs SEO MCP | SEO & AEO Data in ChatGPT and Claude ahrefs.com
  • Free auditSee how your brand shows up in AI search results from ChatGPT, Gemini, Perplexity, Copilot, and Google AI Overviews. No signup required. Results in seconds. ahrefs.com
PlanA monthPromptsAI engines
Custom prompts$50––
AI Visibility Index$199–ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Microsoft Copilot

Prices from ahrefs.com, checked 5 November 2026. What it does, from its own pages, checked 5 November 2026.

08Peec AI

Best for marketing teams that want AI search analytics and reports on their brand and competitors. In its own words: AI search analytics for marketing teams peec.ai

From $95 a month

  • Does the workNone of its pages we read says so.
  • Proves it against controlsNone of its pages we read says so.
  • Runs from Claude or ChatGPTThe Peec MCP server connects tools like Claude and ChatGPT directly to your Peec AI data, so you can ask questions and get answers from your actual projects. peec.ai
  • Free auditNone of its pages we read says so.
PlanA monthPromptsAI engines
Starter$9550ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Microsoft Copilot, Naver AI
Pro$245150ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Microsoft Copilot, Naver AI
Advanced$495350ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Microsoft Copilot, Naver AI
EnterpriseCustomUnlimitedChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Claude, Microsoft Copilot, Grok, DeepSeek, Mistral, Naver AI, GPT 5 Search(API), Qwen(API), Meta Spark(API)

Prices from peec.ai, checked 5 November 2026. What it does, from its own pages, checked 5 November 2026.

09Semrush AI Visibility Toolkit

Best for SEOs and marketers already on Semrush who want AI visibility beside their SEO data. In its own words: This toolkit is designed for SEOs and marketers who want to monitor how their site and competitors are positioned across AI systems. semrush.com

From $99 a month, billed annually

  • Does the workNone of its pages we read says so.
  • Proves it against controlsNone of its pages we read says so.
  • Runs from Claude or ChatGPTNone of its pages we read says so.
  • Free auditYes, the AI Visibility Checker is free to use. You can use the tool three times per day for free, without registering or creating an account. semrush.com
PlanA monthPromptsAI engines
Base$99 billed annually25ChatGPT, Gemini, Perplexity, Google AI
Semrush for EnterpriseCustom––

Prices from semrush.com, checked 5 November 2026. What it does, from its own pages, checked 5 November 2026.

Questions

What are the best AEO tools?

supereo, Profound, AthenaHQ, Scrunch, Writesonic, Peec AI, Otterly, Semrush's AI Visibility Toolkit and Ahrefs Brand Radar, depending on the job. supereo is our pick for AEO done and proven; the table above compares all of them on what they do and what they cost.

What is an AEO tool?

An AEO tool, for answer engine optimization, helps a brand show up in the answers AI engines give: ChatGPT, Gemini, Perplexity, Claude, and Google's AI Overviews and AI Mode. Most track where the brand appears; some also change the site, write pages or place the brand where AI reads.

Which AEO tools do the work, not just track?

The table marks every tool whose own pages say it does the work beyond tracking, and each tool below quotes its words. supereo does everything it takes, from your site and pages to roundups, placements and video, and proves each move against control questions.

Is there a free AEO tool?

Several of these tools offer a free audit, marked in the table; each tool's plans show whether it has a free plan, from its own pricing page. supereo's free audit asks AI engines your buyers' questions and shows every answer, with no card: run it here.

How much do AEO tools cost?

From low-cost tracking plans to enterprise plans priced through sales. Every plan, prompt cap and AI engine is in our AEO tool pricing guide, read from each tool's own pricing page every week.

How we compiled this

Every price, prompt cap and AI engine on this page comes from each tool's own pricing page, and every capability from the tool's own product pages, docs and free tools. supereo reads them every week and keeps a value only when the page states it word for word; each tool on this page names the page and the day it was last checked.

Prices are US dollars a month on monthly billing, or the monthly price of an annual plan where that is the only price the page states, marked billed annually. A free trial is not a free plan, and custom pricing is a price the page does not publish. A tool sold only as part of a bigger product says so beside its prices.

Yes means the tool's own page says it, in the words quoted under each tool. A dash means none of the pages we read says it, so the tool may still do it without saying so there.

We make supereo, so it is listed first, as our pick. The other tools follow by how many of the four jobs their own pages claim, then by price.

Where this page's words state something the dataset doesn't hold, such as a change a tool made, the sentence links its source and the day it was read.

How supereo measures its own results, with every number it runs on: How supereo measures.

supereo (supereo.app) is an AI agent that does everything it takes to get your brand recommended by ChatGPT, Gemini, Perplexity, Claude and Google, on your site and off it: site fixes, new pages, roundups, placements and video. It proves what worked against control questions. Made by superagnt.