The best GEO tools in 2026: generative engine optimization tools

The verdict

1. GEO done and proven

   supereoour pick, and we make it

   • best for teams that want AEO done, not a dashboard: supereo does everything it takes to get you recommended, from your site and pages to the roundups, placements and videos AI reads;
   • it proves each move against control questions, with sample sizes and ranges on every number;
   • run it from Claude or ChatGPT: an MCP server with the same tools supereo's own agent uses.

   From $149 a month

   Run the free auditFree, no card, every answer shown.

2. Pages rewritten for GEO by an AI agent

   Writesonic

   Best for content teams that want an AI agent to rewrite their pages for AI search. Our AI agent rewrites pages for GEO. writesonic.com

   From $79 a month, billed annually

3. One platform for GEO specialists

   AthenaHQ

   Best for AEO specialists who want one platform for tracking, content and citation work. The complete toolkit for AI Engine Optimization specialists. athenahq.ai

   Free plan, then from $295 a month

4. A site made ready for AI agents

   Scrunch

   Best for brands that want their site made ready for AI, with pages served to AI agents. Scrunch gets your site AI-ready so you show up in answers, get cited, and grow revenue. scrunch.com

   From $250 a month

5. Enterprise GEO with marketing agents

   Profound

   Best for enterprise marketing teams that want AI search dashboards and marketing agents. For companies operationalizing AI Search insights and running marketing agents at scale tryprofound.com

   Custom pricing, through sales

6. Low-cost GEO tracking

   Otterly

   Best for low-cost monitoring of brand mentions and website citations in AI search. OtterlyAI helps you track brand mentions in AI Search platforms like ChatGPT, Perplexity, Google AI Overviews, and AI Mode. otterly.ai

   From $29 a month

Compared on the jobs that matter

• Does the work: it changes the site, writes pages or places the brand itself, beyond tracking, reporting and recommending.
• Proves it against controls: it measures each change against control questions, or a held-out group, the change could not move.
• Runs from Claude or ChatGPT: Claude or ChatGPT can run it over MCP.
• Free audit: anyone can run an audit with it without paying or starting a trial.
• Yes means the tool's own page says it, quoted under each tool below; a dash means none of the pages we read says it.

What a GEO tool does

Generative engine optimization is the work of improving how visible you are in the answers AI systems write^[1]. The name comes from a research paper that set out to help content creators improve their visibility in generative engine responses^[2]. Answer engine optimization, AEO, is the same work under another name.

GEO tools come in two kinds. Trackers ask AI engines your buyers' questions and report where you show up. Tools that do the work go further: they change your pages, write new ones or get your brand onto the pages AI reads. The table above marks which tools' own pages say they do the work, with each tool's words below.

Google sees no separate discipline here: it calls GEO and AEO names for work focused on AI search, and says optimizing for generative AI search is still SEO^[3]. That matters when you choose a tool. The basics still count, and a GEO tool earns its price on what it adds.

A GEO analysis tool is that first look done once: it reads AI answers and your site to show the buyer questions where you're missing, the pages the engines cite instead, and whether their crawlers can read you. supereo's free audit is one, with no card: run it here.

What the GEO research found, and what it didn't

The original GEO paper measured ways of editing a page and found that adding citations, quotations from relevant sources and statistics raised a source's visibility in generative engines' answers, on its benchmark and on Perplexity^[6].

A later benchmark, C-SEO Bench, ran methods of that kind across more tasks and found most of them largely ineffective, often hurting a page's ranking in the AI's context, while classic SEO work did better^[7].

Both can be true. A change that helps one page on one engine can do nothing, or harm, on another. That is the gap most GEO tools leave open: they make or suggest a change, then show you a rate that moves for many reasons at once. supereo measures each change against control questions the change couldn't move, so you know which edits worked: How supereo measures. Every published result on whether AEO and GEO work is in our guide to whether AEO tools work.

If you're after a GEO framework, the paper's methods are the best known: add citations, quotations from relevant sources and statistics^[6]. Treat them as ideas to measure on your own pages rather than rules, since the later benchmark found most methods of that kind largely ineffective^[7].

GEO tools that change your content

Writesonic's AI agent rewrites pages for GEO, adding FAQ blocks, comparison tables and self-contained passages^[8]. AthenaHQ, built as a toolkit for AI engine optimization specialists^[9], recommends content changes automatically^[10].

Scrunch works on the site itself, getting it ready for AI so you show up in answers and get cited^[11]. Profound's AI Marketer rewrites pages whose citations are fading and stages them in your CMS for you to publish^[12].

supereo does the work on your site and off it: site fixes, new pages, the roundups and placements AI reads, and proof of what each change did. On Autopilot it ships changes to your site itself; on Copilot it hands your team each change with the exact wording.

GEO tools that track

Peec AI calls itself AI search analytics for marketing teams^[20], and Otterly describes itself as tracking brand mentions in AI search platforms such as ChatGPT, Perplexity, Google AI Overviews and AI Mode^[13]. Semrush built its AI Visibility Toolkit for SEOs and marketers who want to watch their AI visibility beside their SEO work^[21].

Rankscale is built for agencies and multi-brand teams, and charges in credits: each query to one AI engine for one prompt costs a fraction of a credit^[14]. Check how many asks a plan buys before you compare prices.

A tracker is worth having when you have someone to act on it. If you don't, the report becomes a list of things nobody does.

How to choose a GEO tool

Start with who will do the work. If your team will write and change pages, a tracker plus a content tool can fit, and the table shows which tools' own pages say they change content. If nobody has the time, pick a tool that does the work itself.

Then check what it measures. Ask how many times each question is asked, on which engines and how, and whether each number comes with a range. One ask per question a day can't tell a real gain from noise; our guide to measuring AI visibility explains why.

Last, ask what it proves. A GEO tool that changes your pages should show what each change did, against questions the change couldn't move: how much the targets moved, minus how much the controls moved^[23]. That is the job supereo is built for: How supereo measures.

The GEO checklist a tool should cover

Whatever tool you pick, GEO comes down to the same few jobs. Let AI search crawlers read your pages. Put each page's answer first, in plain sentences with names, prices and dates. Back what you say with sources, quotations and figures, the edits the GEO paper found raised visibility on its benchmark^[6]. Keep your brand's facts the same everywhere.

Then the work off your site: get named on the lists, comparisons and reviews AI engines read. Google says content people find unique, compelling and useful will likely do more for your presence in generative AI search over time than anything else in its guide^[22]. And measure every change, since what works on one engine can fail on another^[7].

supereo covers the whole list for you, on your site and off it. The guides for each engine's own route are here: Perplexity, Claude and AI Overviews and AI Mode.

Free and open-source GEO tools

Several GEO tools have free checks. Semrush's AI Visibility Checker is free three times a day with no account^[15], Ahrefs runs a free AI visibility checker with no signup^[16], and Otterly keeps a page of free GEO tools^[17]. Each one shows where you stand on the day you run it. They're compared in our guide to free AI visibility checkers.

The GEO paper's authors publish their code on GitHub^[18], built for researchers who want to try editing methods on a benchmark rather than on their own site.

supereo's free audit asks AI engines your buyers' questions and shows every answer, with no card. It's the quickest way to see what a GEO tool would have to change for you: run the free audit.

A GEO tool, an agency, or an agent

Agencies sell GEO as a service: they audit, write and place for you, on a retainer. Trackers sell the data and leave the work to your team. supereo is a third option: an AI agent that does the work an agency would, at a software price, and proves what each change did.

Generative engine optimization services usually mean that agency retainer: audits, page rewrites and outreach to get you onto the lists AI engines read. Ask any agency what it will prove, not only what it will do: which questions moved, measured against which controls.

Which fits depends on who will do the work. Our guide to AEO software that does the work compares agents, agencies and trackers side by side, with what each costs.

The tools

Questions

How we compiled this

Every price, prompt cap and AI engine on this page comes from each tool's own pricing page, and every capability from the tool's own product pages, docs and free tools. supereo reads them every week and keeps a value only when the page states it word for word; each tool on this page names the page and the day it was last checked.

Prices are US dollars a month on monthly billing, or the monthly price of an annual plan where that is the only price the page states, marked billed annually. A free trial is not a free plan, and custom pricing is a price the page does not publish. A tool sold only as part of a bigger product says so beside its prices.

Yes means the tool's own page says it, in the words quoted under each tool. A dash means none of the pages we read says it, so the tool may still do it without saying so there.

We make supereo, so it is listed first, as our pick. The other tools follow by how many of the four jobs their own pages claim, then by price.

Where this page's words state something the dataset doesn't hold, such as a change a tool made, the sentence links its source and the day it was read.

How supereo measures its own results, with every number it runs on: How supereo measures.

supereo (supereo.app) is an AI agent that does everything it takes to get your brand recommended by ChatGPT, Gemini, Perplexity, Claude and Google, on your site and off it: site fixes, new pages, roundups, placements and video. It proves what worked against control questions. Made by superagnt.

Sources

1. Generative engine optimization (GEO), also known as answer engine optimization (AEO) [1] and artificial intelligence optimization (AIO), [2] is the practice of improving visibility in responses generated by generative artificial intelligence (AI) systems. en.wikipedia.org, read 7 November 2026.
2. To address this, we introduce Generative Engine Optimization (GEO), the first novel paradigm to aid content creators in improving their content visibility in generative engine responses through a flexible black-box optimization framework for optimizing and defining visibility metrics. arxiv.org, read 7 November 2026.
3. "AEO" stands for "answer engine optimization" and "GEO" for "generative engine optimization". These are both terms you may see used to describe work specifically focused on improving visibility in AI search experiences. From Google Search's perspective, optimizing for generative AI search is optimizing for the search experience, and thus still SEO. developers.google.com, read 7 November 2026.
4. The best practices for SEO remain relevant for AI features in Google Search (such as AI Overviews and AI Mode). There are no additional requirements to appear in AI Overviews or AI Mode, nor other special optimizations necessary. developers.google.com, read 7 November 2026.
5. Today, we're excited to announce the launch of new Search Generative AI performance reports in Search Console, including dedicated reports for Search and Discover, to help you understand your site's visibility within generative AI features on Search. developers.google.com, read 7 November 2026.
6. Among other things, we find that including citations, quotations from relevant sources, and statistics can significantly boost source visibility, with an increase of over 40% across various queries. We also demonstrate the efficacy of Generative Engine Optimization on Perplexity.ai, a real-world generative engine and demonstrate visibility improvements up to 37%. arxiv.org, read 7 November 2026.
7. Our experiments reveal that most current C-SEO methods are not only largely ineffective but also frequently have a negative impact on document ranking, which is opposite to what is expected. Instead, traditional SEO strategies, those aiming to improve the ranking of the source in the LLM context, are significantly more effective. arxiv.org, read 7 November 2026.
8. Our AI agent rewrites pages for GEO. Adds FAQ blocks, comparison tables, and the self-contained passages AI engines cite. writesonic.com, read 7 November 2026.
9. The complete toolkit for AI Engine Optimization specialists. athenahq.ai, read 7 November 2026.
10. Automated content optimization recommendations athenahq.ai, read 7 November 2026.
11. Scrunch gets your site AI-ready so you show up in answers, get cited, and grow revenue. scrunch.com, read 7 November 2026.
12. Rewrites pages with citation decay and stages them in your CMS. Builds the pages for questions you have no answer for. tryprofound.com, read 7 November 2026.
13. OtterlyAI helps you track brand mentions in AI Search platforms like ChatGPT, Perplexity, Google AI Overviews, and AI Mode. otterly.ai, read 7 November 2026.
14. Each time Rankscale queries an AI engine on your behalf, it costs a fraction of a credit (typically 0.25 credits per engine per prompt). Your plan includes a monthly credit allocation that renews each billing cycle. rankscale.ai, read 7 November 2026.
15. Yes, the AI Visibility Checker is free to use. You can use the tool three times per day for free, without registering or creating an account. semrush.com, read 7 November 2026.
16. Free AI Visibility Checker See how your brand shows up in AI search results from ChatGPT, Gemini, Perplexity, Copilot, and Google AI Overviews. No signup required. Results in seconds. ahrefs.com, read 7 November 2026.
17. Free GEO tools & resources otterly.ai, read 7 November 2026.
18. GEO introduces optimization techniques to boost website visibility in generative engine responses. github.com, read 7 November 2026.
19. AI assistants like Claude and ChatGPT, development tools like Visual Studio Code, Cursor, MCPJam, and many others all support MCP modelcontextprotocol.io, read 7 November 2026.
20. AI search analytics for marketing teams peec.ai, read 7 November 2026.
21. This toolkit is designed for SEOs and marketers who want to monitor how their site and competitors are positioned across AI systems. semrush.com, read 7 November 2026.
22. Creating content that people find unique, compelling, and useful will likely influence your website's presence in generative AI search in the long run more than any of the other suggestions in this guide. developers.google.com, read 7 November 2026.
23. Difference in differences: how much the targets moved, minus how much the controls moved. supereo.app, read 7 November 2026.