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guide // review // 2026

Profound review 2026: what it costs, what users say, who it suits

The short answer from this Profound review: Profound is worth it for enterprise teams and agencies that want AI search dashboards and marketing agents and are happy to buy through sales; since mid-September 2026 it sells brands only a free trial and Enterprise at custom pricing[1][3]. Its users praise its depth, its agents and its dashboards, and complain about its price, a complex setup and too little direction on what to change. supereo is our pick, and we make it: it does the work for you at a price it publishes per brand, and proves each change against control questions. On its own pricing page, Profound sells Enterprise at custom pricing. Profound's own pages say it does the work beyond tracking. Of the two, supereo is the only one that says it proves each change against control questions.

Updated . Prices checked between 9 November 2026 and 12 November 2026.

The verdict

  1. AEO done and proven, at a published price

    supereoour pick, and we make it

    • best for teams that want AEO done, not a dashboard: supereo does everything it takes to get you recommended, from your site and pages to the roundups, placements and videos AI reads;
    • it proves each move against control questions, with sample sizes and ranges on every number;
    • run it from Claude or ChatGPT: an MCP server with the same tools supereo's own agent uses.

    From $149 a month

    Run the free auditFree, no card, every answer shown.

  2. Enterprise dashboards and marketing agents

    Profound

    Best for enterprise marketing teams that want AI search dashboards and marketing agents. For companies operationalizing AI Search insights and running marketing agents at scale tryprofound.com

    Custom pricing, through sales

Compared on the jobs that matter

ToolDoes the workProves it against controlsRuns from Claude or ChatGPTFree auditPaid plans from
supereoour pickYesYesYesYes$149 a month
ProfoundreviewedYes–YesYesCustom
  • Does the work: it changes the site, writes pages or places the brand itself, beyond tracking, reporting and recommending.
  • Proves it against controls: it measures each change against control questions, or a held-out group, the change could not move.
  • Runs from Claude or ChatGPT: Claude or ChatGPT can run it over MCP.
  • Free audit: anyone can run an audit with it without paying or starting a trial.
  • Yes means the tool's own page says it, quoted under each tool below; a dash means none of the pages we read says it.

What users say

In their own words, from public reviews, with the day each was written and the day we read it. Complaints first, each with our answer, then praise. We don't name the people quoted.

Complaints, and our answers

  1. The product itself is OK to use in theory but practically it delivers very little in terms of actionable insights products significantly cheaper could offer.

    A verified G2 reviewer at a small internet business wrote this on , g2.com [20]

    Our answer: supereo's plans show their price per brand on its own pages, and the plan pays for the work, not a dashboard: supereo makes the changes, then measures what each one did against control questions, so you can see what you paid for.

  2. The sales process required a lot of nudging on our end and we were consistently the ones following up to keep the deal moving.

    A verified G2 reviewer at a mid-market IT services company wrote this on , g2.com [21]

    Our answer: There is no sales process to chase. supereo's free audit takes your site and a work email and runs on the spot, and its plans start from the audit's own page, with a free week before the first bill.

  3. Set-up is very complex, in particular if brands on your market are not clearly identified.

    A verified G2 reviewer at a mid-market financial services company wrote this on , g2.com [22]

    Our answer: supereo sets itself up from your audit: it reads your site, writes the questions your buyers ask and finds the competitors AI names instead of you. You can change the questions later; you don't have to define your market first.

  4. We wish Profound provided more direction. It would be really helpful to get more audits of our website and suggestions on making it more AEO rich.

    A verified G2 reviewer at a mid-market company wrote this on , g2.com [23]

    Our answer: Direction is the product. supereo turns its audit of your site into a plan: what to change, on which page, and why, with the AI answers that show it. Then it does the changes, or hands each one to your team with the exact wording.

  5. The actionability of the platform isn't great. The blog optimization tool has not been very good at getting our brand voice, writing style/rules, etc right.

    A verified G2 reviewer at a small health and fitness business wrote this on , g2.com [24]

    Our answer: supereo writes each change from your own facts, each one with the page it came from and the day it was checked, so a change says what your site already says, in your words, and nothing it can't back.

  6. The inaccuracy of some graphs which go up but list a decrease... I've already mentioned this to the Profound team last year (2025)

    A founder at a mid-market company wrote this on , g2.com [25]

    Our answer: supereo shows every rate with its range and its sample size, so a line that moves inside its range reads as noise, not a change. A result counts only when the whole range clears zero against control questions.

  7. It simply doesn't work. I began their free trial on October 15th and attempted to add a topic to track, but the page remained blank. I also reached out to their support team, but I still haven't received any response

    A growth lead at a small business wrote this on , g2.com [26]

    Our answer: You can see supereo working before you start anything: the free audit asks AI engines your buyers' questions and shows every answer as it comes in, with no card.

Praise

  1. It goes into much more depth than other AI visibility tools, which makes it easier for me to understand what’s really happening.

    A verified G2 reviewer at a small financial services business wrote this on , g2.com [27]

  2. Profound's agents are extremely helpful for brands who are unsure what to do after reviewing the data that Profound provides.

    A head of content and generative search at a small business wrote this on , g2.com [28]

  3. The dashboards are intuitive and save significant time compared to manually checking multiple AI tools to identify performance.

    An account manager for SEO and GEO at a mid-market company wrote this on , g2.com [29]

  4. Profound University was a unique onboarding experience, and it made learning this tool a breeze.

    A verified G2 reviewer at a mid-market consulting firm wrote this on , g2.com [30]

What Profound does, in its own words

Profound says it is building the AI platform for marketing teams[14]. It tracks: it describes its measurement as structured prompts run across AI platforms, tracking where and how your brand appears, with citations, sentiment, ranking and competitive presence[10].

On top of the tracking sits its AI Marketer, which finds the work, drafts it and asks you to approve it[11]. For AI search it rewrites pages whose citations are fading and stages them in your CMS, and builds pages for questions you have no answer for[12]. Its agents run on credits, used up each time an agent runs[8].

It also runs from other AI tools: Profound has a hosted MCP server for assistants that support MCP[13]. The table above and Profound's card below show what its own pages say on each of the four jobs, with the page and the day each was read.

What Profound costs in 2026

Until September 2026 a brand could buy Profound on its own: Starter cost $99 a month[2], and Growth $399 a month[1]. In mid-September, around its Series D, Profound removed both plans for brands[1].

Today its pricing page offers brands two things. A free trial runs 50 unique prompts daily for 7 days across ChatGPT, Gemini and Google AI Overviews, and Enterprise covers ongoing daily tracking[3], at a price set with its accounts team[4]. Agencies can still buy without a call: its self-serve Agency Growth plan comes with 400 credits a month for each client workspace[6].

Two details matter before you budget. The trial's prompts are a recommended set for your industry, and trial users can't change them[7], so the trial shows you Profound's questions, not yours. And when an Enterprise account runs past its credits, it can be set to keep going with overage billing or to pause until the next allotment[9]. Ask which one your contract says.

Questions to ask Profound before you sign

Profound's accounts team sets each Enterprise package with the customer[4], so a few answers decide what you'll pay. Ask them on the first call.

How many credits will the agents you want use each month? Profound's agents spend credits each time they run[8], so a busy agent costs more than a quiet one. And what happens at the limit: an account can be set to keep running with overage billing or to pause until the next period[9].

Which engines does your package track, and can you choose your own prompts? The trial covers ChatGPT, Gemini and Google AI Overviews[3], from a recommended prompt set trial users can't change[7], so it may not show the questions your buyers ask.

Who does the work once the report is in? Profound's AI Marketer drafts changes for your approval[11], so someone on your side still reviews and ships each one. supereo does the work itself and proves each change against control questions, at a price it publishes per brand.

Profound against supereo, job by job

Both track. Profound runs structured prompts across AI platforms and reports where you appear[10]; supereo asks your buyers' questions on six engines several times a week and puts a range on every rate[31].

On the work, Profound's AI Marketer drafts changes and asks your team to approve them[11]. supereo ships the change itself on Autopilot, or hands your team the exact wording on Copilot, and checks that it went live.

On proof, the table above shows which of the two says it proves each change against control questions, quoted from each one's own pages. On price, Profound's Enterprise package is set with its accounts team[4]; supereo's plans show their price per brand on its own pages, in the table above.

Both run from Claude and ChatGPT: Profound through its hosted MCP server[13], supereo through its own, with the same tools its agent uses.

How to read Profound's G2 reviews

Profound holds 4.5 out of 5 stars on G2[15]. Each G2 review carries labels that say how it was collected: Source names the method, and Incentivized means a nominal incentive was offered for the review[16]. G2 caps that incentive at $100[17], and says the incentive never depends on what the review says[18].

So read each review's labels before you weigh it. The sales-process complaint quoted above, for one, is labelled Current User, Validated Reviewer, Incentivized and Source: Seller invite[19]: the vendor asked for the review, and a nominal incentive was offered for it. That doesn't make it false. It does make the complaints worth more of your attention than the average star rating, because an invited review comes from a user the vendor chose to ask.

So we quote the complaints first, each with its date and its page, and answer each one. Then the praise, in the same form.

Who Profound suits

Profound suits large in-house marketing teams that want dashboards, research and marketing agents in one platform, and that buy through an accounts team with a contract: its Enterprise plan is built for companies running marketing agents at scale[5], and its packages are set with that team[4].

It suits agencies too, since the self-serve Agency Growth plan gives each client workspace its own credits[6]. An agency that builds its own workflows on the data can reach it from other AI tools through Profound's MCP server[13].

It suits a brand less when the brand wants a plan it can buy without a sales call[1], wants the work done for it rather than drafts to approve[11], or wants each change proven against questions the change couldn't move. The table above shows which of the two says it proves each change against control questions. Those are the jobs supereo is built for.

For a small business, Profound's brand plans are a free trial and Enterprise, so it gets a week of Profound's recommended prompts[3] and then a conversation with its accounts team[4]. supereo starts with a free audit and plans priced per brand, with no sales call.

The option that does the work: supereo

supereo is an AI agent that does everything it takes to get your brand recommended by ChatGPT, Gemini, Perplexity, Claude and Google, on your site and off it. On Autopilot it ships the changes to your site itself; on Copilot it hands your team each change with the exact wording. Either way it checks that the change went live.

Then it proves what the change did. It asks the questions the change should move and control questions it couldn't, again and again, and calls a result only when the difference holds beyond the run-to-run noise of AI answers: How supereo measures.

It starts with a free audit of your site, with no card and no sales call, and its plans show their price per brand on its own pages, read in the table above. Run the free audit, or compare every Profound alternative in our Profound alternatives guide.

The tools

01supereoour pick, and we make it

  • best for teams that want AEO done, not a dashboard: supereo does everything it takes to get you recommended, from your site and pages to the roundups, placements and videos AI reads;
  • it proves each move against control questions, with sample sizes and ranges on every number;
  • run it from Claude or ChatGPT: an MCP server with the same tools supereo's own agent uses.

From $149 a month

  • Does the worksupereo writes those pages for you, aimed at the questions where AI skips you. supereo.app
  • Proves it against controlsEach change targets a set of questions, and we compare them with a matched set the change can't affect. supereo.app
  • Runs from Claude or ChatGPTRun the same loop from Claude, Cursor or Codex. Your agent gets every tool supereo's own agent uses: your buyers' questions, every answer, the pages AI cites, your brand facts. supereo.app
  • Free auditfree audit // about 2 minutes // no card supereo.app
PlanA monthPromptsAI engines
Copilot$14940ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Claude
Autopilot$49940ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Claude

Prices from supereo.app, checked 12 November 2026. What it does, from its own pages, checked 9 November 2026.

How the proof works, with every number it runs on: How supereo measures.

02Profoundreviewed

Best for enterprise marketing teams that want AI search dashboards and marketing agents. In its own words: For companies operationalizing AI Search insights and running marketing agents at scale tryprofound.com

Custom pricing, through sales

  • Does the workScans every surface you own for retired names, off-brand claims, and stale creative, then rewrites and republishes what it finds. tryprofound.com
  • Proves it against controlsNone of its pages we read says so.
  • Runs from Claude or ChatGPTProfound MCP is our hosted server for integrating with AI tools that support MCP. docs.tryprofound.com
  • Free auditFree AEO Report — See How AI Talks About Your Brand tryprofound.com
PlanA monthPromptsAI engines
EnterpriseCustom–ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Claude, DeepSeek, Exa Search, Muse Spark

Prices from tryprofound.com, checked 9 November 2026. What it does, from its own pages, checked 9 November 2026.

Questions

Is Profound worth it in 2026?

For enterprise teams and agencies that want AI search dashboards and marketing agents and buy through sales, yes: users praise its depth and its agents. For a brand that wants the work done and proven at a published price, supereo is our pick.

How much does Profound cost?

Brands get a free trial and Enterprise at custom pricing; since mid-September 2026 there is no self-serve brand plan[1][3]. Agencies can buy the self-serve Agency Growth plan, with 400 credits a month per client workspace[6].

What did Profound cost before September 2026?

Its self-serve Starter plan cost $99 a month and Growth $399 a month, until Profound removed both for brands in mid-September 2026[1].

Does Profound have a free trial?

Yes. It runs 50 unique prompts daily for 7 days across ChatGPT, Gemini and Google AI Overviews[3], from a recommended prompt set that trial users can't customize[7].

What does Profound AI do?

It runs structured prompts across AI platforms and tracks where your brand appears, with citations, sentiment, ranking and competitive presence[10]. Its AI Marketer then drafts work, such as page rewrites, and asks you to approve it[11].

What do users say about Profound?

On G2, users praise its depth, its agents, its dashboards and its onboarding, and complain about its price, a complex setup, too little direction and a sales process they had to chase. Each is quoted above with its date and its page.

Are Profound's G2 reviews reliable?

G2 validates reviewers and labels each review with how it was collected, so read the labels: a review the seller invited comes from a user the vendor chose to ask, and Incentivized means a nominal incentive was offered for it[16]. Read the complaints alongside the stars.

Who founded Profound?

James Cadwallader and Dylan Babbs, in New York City in August 2024[32]. Cadwallader is its CEO and Babbs its CTO[33].

How much funding has Profound raised?

More than $300M across its Seed and Series A to D rounds, by its own count[34]. The latest was a $180M Series D at a $1.8B valuation in September 2026[14], after a $96M Series C at a $1 billion valuation in February 2026[35].

What are the best Profound alternatives?

Its competitors include supereo, AthenaHQ, Scrunch, Writesonic, Peec AI, Otterly, Semrush's AI Visibility Toolkit and Ahrefs Brand Radar, compared as alternatives in our Profound alternatives guide, with each tool's price read from its own pricing page.

How we compiled this

Every price, prompt cap and AI engine on this page comes from each tool's own pricing page, and every capability from the tool's own product pages, docs and free tools. supereo reads them every week and keeps a value only when the page states it word for word; each tool on this page names the page and the day it was last checked.

Prices are US dollars a month on monthly billing, or the monthly price of an annual plan where that is the only price the page states, marked billed annually. A free trial is not a free plan, and custom pricing is a price the page does not publish. A tool sold only as part of a bigger product says so beside its prices.

Yes means the tool's own page says it, in the words quoted under each tool. A dash means none of the pages we read says it, so the tool may still do it without saying so there.

We make supereo, so it is shown first, as our pick, beside the tool this page reviews.

Every user is quoted word for word from a public review or thread, with the page, the day they wrote it and the day we read it there, and is described as that page describes them, never by name. Their complaints come first, each with our answer, then their praise. A review site shows each review on its own page, so these quotes are examples of what users say, not a count of how many say it.

Where this page's words state something the dataset doesn't hold, such as a change a tool made, the sentence links its source and the day it was read.

How supereo measures its own results, with every number it runs on: How supereo measures.

supereo (supereo.app) is an AI agent that does everything it takes to get your brand recommended by ChatGPT, Gemini, Perplexity, Claude and Google, on your site and off it: site fixes, new pages, roundups, placements and video. It proves what worked against control questions. Made by superagnt.

Sources

  1. In mid-September 2026, around the time it announced a $180 million Series D, Profound removed its self-serve Starter ($99 per month) and Growth ($399 per month) plans for brands. eclincher.com, read 7 November 2026.
  2. Starter $99/month web.archive.org, read 7 November 2026.
  3. Trial includes daily analysis of 50 unique prompts for 7 days across ChatGPT, Gemini, and Google AI Overviews. Enterprise includes ongoing daily tracking. tryprofound.com, read 7 November 2026.
  4. Additional credit thresholds require an Enterprise package and our accounts teams partner with customers to determine the right package based on an organization's marketing goals. tryprofound.com, read 7 November 2026.
  5. For companies operationalizing AI Search insights and running marketing agents at scale tryprofound.com, read 7 November 2026.
  6. The self-serve Agency Growth plan comes with 400 credits per month per client workspace. tryprofound.com, read 7 November 2026.
  7. Trial plan users receive a recommended prompt set based on their industry and cannot customize their prompts. tryprofound.com, read 7 November 2026.
  8. Profound Agents are priced on a credit-based model. Credits are consumed each time an Agent runs, and packages are available at various tiers to match your usage needs. tryprofound.com, read 7 November 2026.
  9. Depending on your preference, your account can be configured to either allow continued usage with overage billing or pause usage when your allotment is reached. tryprofound.com, read 7 November 2026.
  10. Profound runs structured prompts across AI platforms, analyzing where and how your brand appears in responses, tracking citations, sentiment, ranking, and competitive presence. tryprofound.com, read 7 November 2026.
  11. It identifies the work worth doing, drafts it, and pings you for approval. tryprofound.com, read 7 November 2026.
  12. Rewrites pages with citation decay and stages them in your CMS. Builds the pages for questions you have no answer for. tryprofound.com, read 7 November 2026.
  13. Profound MCP is our hosted server for integrating with AI tools that support MCP. docs.tryprofound.com, read 7 November 2026.
  14. Profound Raises $180M Series D at $1.8B Valuation to Build the AI Platform For Marketing Teams tryprofound.com, read 7 November 2026.
  15. 4.5 out of 5 stars g2.com, read 7 November 2026.
  16. Validated Reviewer: the reviewer has authenticated themselves in accordance with G2's review quality standards Current User: the reviewer uploaded a screenshot showing their usage of the product. Incentivized: a nominal incentive was offered in exchange for this review. Source: denotes the method used to collect the review. legal.g2.com, read 7 November 2026.
  17. G2 limits the value of any incentive offered in exchange for a review to $100 USD. legal.g2.com, read 7 November 2026.
  18. eligibility to receive an incentive is never based on the opinions, positive or negative, expressed in the review. legal.g2.com, read 7 November 2026.
  19. Current User Validated Reviewer Incentivized Source: Seller invite g2.com, read 7 November 2026.
  20. The product itself is OK to use in theory but practically it delivers very little in terms of actionable insights products significantly cheaper could offer. g2.com, read 7 November 2026.
  21. The sales process required a lot of nudging on our end and we were consistently the ones following up to keep the deal moving. g2.com, read 7 November 2026.
  22. Set-up is very complex, in particular if brands on your market are not clearly identified. g2.com, read 7 November 2026.
  23. We wish Profound provided more direction. It would be really helpful to get more audits of our website and suggestions on making it more AEO rich. g2.com, read 7 November 2026.
  24. The actionability of the platform isn't great. The blog optimization tool has not been very good at getting our brand voice, writing style/rules, etc right. g2.com, read 7 November 2026.
  25. The inaccuracy of some graphs which go up but list a decrease... I've already mentioned this to the Profound team last year (2025) g2.com, read 7 November 2026.
  26. It simply doesn't work. I began their free trial on October 15th and attempted to add a topic to track, but the page remained blank. I also reached out to their support team, but I still haven't received any response g2.com, read 7 November 2026.
  27. It goes into much more depth than other AI visibility tools, which makes it easier for me to understand what’s really happening. g2.com, read 7 November 2026.
  28. Profound's agents are extremely helpful for brands who are unsure what to do after reviewing the data that Profound provides. g2.com, read 7 November 2026.
  29. The dashboards are intuitive and save significant time compared to manually checking multiple AI tools to identify performance. g2.com, read 7 November 2026.
  30. Profound University was a unique onboarding experience, and it made learning this tool a breeze. g2.com, read 7 November 2026.
  31. Every question runs on six engines, 3 times a week each, and never twice on one engine within 30 minutes. supereo.app, read 7 November 2026.
  32. The company was founded in August 2024 in New York City by James Cadwallader and Dylan Babbs, who met at South Park Commons. tryprofound.com, read 7 November 2026.
  33. James Cadwallader (Co-Founder and CEO), Dylan Babbs (Co-Founder and CTO) tryprofound.com, read 7 November 2026.
  34. More than $300M raised across Seed, Series A, Series B, Series C, and a Series D round. tryprofound.com, read 7 November 2026.
  35. $96M Series C led by Lightspeed Venture Partners (February 2026) at a $1 billion valuation. tryprofound.com, read 7 November 2026.