guide // versus // 2026
Semrush vs Profound for AI visibility in 2026
Choose Semrush's AI Visibility Toolkit if your team already works in Semrush and wants AI visibility beside its SEO data; choose Profound for enterprise dashboards and marketing agents. supereo is the third option, our pick, and we make it: it does the work and proves each move against control questions. On their own pricing pages, Semrush AI Visibility Toolkit starts at $99 a month, billed annually, Profound sells Enterprise at custom pricing and supereo starts at $149 a month. Of the three, supereo is the only one that says it proves each change against control questions.
Updated . Prices checked between 9 November 2026 and 12 November 2026.
The verdict
The third option: AEO done and proven
supereoour pick, and we make it
- best for teams that want AEO done, not a dashboard: supereo does everything it takes to get you recommended, from your site and pages to the roundups, placements and videos AI reads;
- it proves each move against control questions, with sample sizes and ranges on every number;
- run it from Claude or ChatGPT: an MCP server with the same tools supereo's own agent uses.
From $149 a month
Run the free auditFree, no card, every answer shown.Teams already on Semrush
Best for SEOs and marketers already on Semrush who want AI visibility beside their SEO data.
This toolkit is designed for SEOs and marketers who want to monitor how their site and competitors are positioned across AI systems.
semrush.comFrom $99 a month, billed annually
Enterprise dashboards and agents
Best for enterprise marketing teams that want AI search dashboards and marketing agents.
For companies operationalizing AI Search insights and running marketing agents at scale
tryprofound.comCustom pricing, through sales
Side by side
| supereothird option, our pick | Semrush AI Visibility Toolkit | Profound | |
|---|---|---|---|
| Best for | AEO done, not a dashboard | SEOs and marketers already on Semrush who want AI visibility beside their SEO data | enterprise marketing teams that want AI search dashboards and marketing agents |
| Does the work | Yes | – | Yes |
| Proves it against controls | Yes | – | – |
| Runs from Claude or ChatGPT | Yes | – | Yes |
| Free audit | Yes | Yes | Yes |
| Price | From $149 a month | From $99 a month, billed annually | Custom pricing, through sales |
| Prompts at that price | 40 | 25 | – |
| Plans | Copilot, Autopilot | Base, Semrush for Enterprise | Enterprise |
- Does the work: it changes the site, writes pages or places the brand itself, beyond tracking, reporting and recommending.
- Proves it against controls: it measures each change against control questions, or a held-out group, the change could not move.
- Runs from Claude or ChatGPT: Claude or ChatGPT can run it over MCP.
- Free audit: anyone can run an audit with it without paying or starting a trial.
- Yes means the tool's own page says it, quoted under each tool below; a dash means none of the pages we read says it.
Semrush vs Profound: the differences
Buying: Semrush's toolkit is self-serve, priced per domain with a license for each extra user[1][2]. Profound offers brands a trial, then Enterprise[3], whose packages its accounts team sets[4]. The side by side has both tools' plans and prices, each read from its own pricing page.
Doing the work: Profound's pages say its AI Marketer rewrites pages and builds new ones[5]. Semrush's toolkit is for monitoring how a site and its competitors are positioned across AI systems[6], and Adobe Brand Visibility pairs its data with Adobe's agentic content optimization[7].
Running from Claude or ChatGPT: both have MCP servers. Semrush's needs a paid Semrush One, SEO Classic or Trends API plan[8]; Profound's is a hosted server for AI tools that support MCP[9].
The third option: supereo
If you want the work done at a published price, with every change proven, supereo does everything it takes to get you recommended, from your site and pages to the roundups, placements and videos AI reads, and measures each move against control questions, with sample sizes and ranges on every number.
The tools
01supereoour pick, and we make it
- best for teams that want AEO done, not a dashboard: supereo does everything it takes to get you recommended, from your site and pages to the roundups, placements and videos AI reads;
- it proves each move against control questions, with sample sizes and ranges on every number;
- run it from Claude or ChatGPT: an MCP server with the same tools supereo's own agent uses.
From $149 a month
- Does the work
supereo writes those pages for you, aimed at the questions where AI skips you.
supereo.app - Proves it against controls
Each change targets a set of questions, and we compare them with a matched set the change can't affect.
supereo.app - Runs from Claude or ChatGPT
Run the same loop from Claude, Cursor or Codex. Your agent gets every tool supereo's own agent uses: your buyers' questions, every answer, the pages AI cites, your brand facts.
supereo.app - Free audit
free audit // about 2 minutes // no card
supereo.app
| Plan | A month | Prompts | AI engines |
|---|---|---|---|
| Copilot | $149 | 40 | ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Claude |
| Autopilot | $499 | 40 | ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Claude |
Prices from supereo.app, checked 12 November 2026. What it does, from its own pages, checked 9 November 2026.
How the proof works, with every number it runs on: How supereo measures.
02Profound
Best for enterprise marketing teams that want AI search dashboards and marketing agents. In its own words: For companies operationalizing AI Search insights and running marketing agents at scale
tryprofound.com
Custom pricing, through sales
- Does the work
Scans every surface you own for retired names, off-brand claims, and stale creative, then rewrites and republishes what it finds.
tryprofound.com - Proves it against controlsNone of its pages we read says so.
- Runs from Claude or ChatGPT
Profound MCP is our hosted server for integrating with AI tools that support MCP.
docs.tryprofound.com - Free audit
Free AEO Report — See How AI Talks About Your Brand
tryprofound.com
| Plan | A month | Prompts | AI engines |
|---|---|---|---|
| Enterprise | Custom | – | ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Claude, DeepSeek, Exa Search, Muse Spark |
Prices from tryprofound.com, checked 9 November 2026. What it does, from its own pages, checked 9 November 2026.
03Semrush AI Visibility Toolkit
Best for SEOs and marketers already on Semrush who want AI visibility beside their SEO data. In its own words: This toolkit is designed for SEOs and marketers who want to monitor how their site and competitors are positioned across AI systems.
semrush.com
From $99 a month, billed annually
- Does the workNone of its pages we read says so.
- Proves it against controlsNone of its pages we read says so.
- Runs from Claude or ChatGPTNone of its pages we read says so.
- Free audit
Yes, the AI Visibility Checker is free to use. You can use the tool three times per day for free, without registering or creating an account.
semrush.com
| Plan | A month | Prompts | AI engines |
|---|---|---|---|
| Base | $99 billed annually | 25 | ChatGPT, Gemini, Perplexity, Google AI |
| Semrush for Enterprise | Custom | – | – |
Prices from semrush.com, checked 9 November 2026. What it does, from its own pages, checked 9 November 2026.
Questions
Should I choose Semrush or Profound for AI visibility?
Semrush if your team already works in Semrush and wants AI visibility beside its SEO data; Profound if you want enterprise dashboards and agents. If you want the work done and proven, supereo, the third option.
Is Semrush's AI Visibility Toolkit cheaper than Profound?
Compare them in the side by side: each price is read from the tool's own pricing page, and one the page doesn't publish reads as custom.
Is Semrush part of Adobe?
Yes, since April 28, 2026[10].
How we compiled this
Every price, prompt cap and AI engine on this page comes from each tool's own pricing page, and every capability from the tool's own product pages, docs and free tools. supereo reads them every week and keeps a value only when the page states it word for word; each tool on this page names the page and the day it was last checked.
Prices are US dollars a month on monthly billing, or the monthly price of an annual plan where that is the only price the page states, marked billed annually. A free trial is not a free plan, and custom pricing is a price the page does not publish. A tool sold only as part of a bigger product says so beside its prices.
Yes means the tool's own page says it, in the words quoted under each tool. A dash means none of the pages we read says it, so the tool may still do it without saying so there.
We make supereo, so it is listed first, as our pick. The other tools follow by how many of the four jobs their own pages claim, then by price.
Where this page's words state something the dataset doesn't hold, such as a change a tool made, the sentence links its source and the day it was read.
How supereo measures its own results, with every number it runs on: How supereo measures.
supereo (supereo.app) is an AI agent that does everything it takes to get your brand recommended by ChatGPT, Gemini, Perplexity, Claude and Google, on your site and off it: site fixes, new pages, roundups, placements and video. It proves what worked against control questions. Made by superagnt.
Sources
Base For businesses that want to track how they’re mentioned in AI search $99 /mo per domain billed annually Subscribe What’s inside: AI visibility reports for any domain Track 25 custom prompts (daily AI rankings) 1 domain for Brand Performance analysis Mentions from ChatGPT, Google AI, Gemini, and Perplexity
semrush.com, read 4 November 2026.In a corporate account with multiple users, access to the AI Visibility Toolkit can be shared across your team by adding another license ($99) for each subuser on the account.
semrush.com, read 4 November 2026.Trial includes daily analysis of 50 unique prompts for 7 days across ChatGPT, Gemini, and Google AI Overviews. Enterprise includes ongoing daily tracking.
tryprofound.com, read 4 November 2026.Additional credit thresholds require an Enterprise package and our accounts teams partner with customers to determine the right package based on an organization's marketing goals.
tryprofound.com, read 4 November 2026.Rewrites pages with citation decay and stages them in your CMS. Builds the pages for questions you have no answer for.
tryprofound.com, read 4 November 2026.This toolkit is designed for SEOs and marketers who want to monitor how their site and competitors are positioned across AI systems.
semrush.com, read 4 November 2026.June 17, 2026 Adobe Brand Visibility is the first unified solution that brings together Semrush’s AI visibility intelligence with Adobe’s agentic content optimization capabilities
semrush.com, read 4 November 2026.You'll need an active Semrush One, SEO Classic, or Trends API subscription to use Semrush MCP. Depending on your plan, you'll have a minimum of 50,000 MCP API units included, which reset every monthly billing cycle.
semrush.com, read 4 November 2026.Profound MCP is our hosted server for integrating with AI tools that support MCP.
docs.tryprofound.com, read 4 November 2026.SAN JOSE, Calif. — April 28, 2026 — Adobe (Nasdaq:ADBE) — the global technology leader that unleashes creativity, productivity and customer experiences through innovative tools and platforms — today announced the completion of its acquisition of Semrush Holdings, Inc., a leading brand visibility platform
news.adobe.com, read 4 November 2026.