guide // versus // 2026
Profound vs Otterly in 2026
Choose Profound for enterprise dashboards and marketing agents; choose Otterly for low-cost monitoring of brand mentions and citations. supereo is the third option, our pick, and we make it: it does the work and proves each move against control questions. On their own pricing pages, Profound sells Enterprise at custom pricing, Otterly starts at $29 a month and supereo starts at $149 a month. Of the three, supereo is the only one that says it proves each change against control questions.
Updated . Prices checked between 9 November 2026 and 12 November 2026.
The verdict
The third option: AEO done and proven
supereoour pick, and we make it
- best for teams that want AEO done, not a dashboard: supereo does everything it takes to get you recommended, from your site and pages to the roundups, placements and videos AI reads;
- it proves each move against control questions, with sample sizes and ranges on every number;
- run it from Claude or ChatGPT: an MCP server with the same tools supereo's own agent uses.
From $149 a month
Run the free auditFree, no card, every answer shown.Enterprise dashboards and agents
Best for enterprise marketing teams that want AI search dashboards and marketing agents.
For companies operationalizing AI Search insights and running marketing agents at scale
tryprofound.comCustom pricing, through sales
Low-cost tracking
Best for low-cost monitoring of brand mentions and website citations in AI search.
OtterlyAI helps you track brand mentions in AI Search platforms like ChatGPT, Perplexity, Google AI Overviews, and AI Mode.
otterly.aiFrom $29 a month
Side by side
| supereothird option, our pick | Profound | Otterly | |
|---|---|---|---|
| Best for | AEO done, not a dashboard | enterprise marketing teams that want AI search dashboards and marketing agents | low-cost monitoring of brand mentions and website citations in AI search |
| Does the work | Yes | Yes | – |
| Proves it against controls | Yes | – | – |
| Runs from Claude or ChatGPT | Yes | Yes | Yes |
| Free audit | Yes | Yes | Yes |
| Price | From $149 a month | Custom pricing, through sales | From $29 a month |
| Prompts at that price | 40 | – | 15 |
| Plans | Copilot, Autopilot | Enterprise | Lite, Standard, Premium, Enterprise |
- Does the work: it changes the site, writes pages or places the brand itself, beyond tracking, reporting and recommending.
- Proves it against controls: it measures each change against control questions, or a held-out group, the change could not move.
- Runs from Claude or ChatGPT: Claude or ChatGPT can run it over MCP.
- Free audit: anyone can run an audit with it without paying or starting a trial.
- Yes means the tool's own page says it, quoted under each tool below; a dash means none of the pages we read says it.
Profound vs Otterly: the differences
Buying: Profound offers brands a free trial, then Enterprise for ongoing tracking[1]. The side by side has both tools' plans and prices, each read from its own pricing page.
Doing the work: Profound's pages say its AI Marketer rewrites pages and builds new ones[2]. Otterly's are about monitoring brand mentions and citations[3].
Free tools: Otterly offers free GEO tools, among them an AI search readiness check for any URL[4]; Profound offers a free AEO report[5].
The third option: supereo
If you want the work Profound's agents aim at, at a published price, and every change proven, supereo does everything it takes to get you recommended, on your site and off it, and measures each move against control questions, with sample sizes and ranges on every number.
The tools
01supereoour pick, and we make it
- best for teams that want AEO done, not a dashboard: supereo does everything it takes to get you recommended, from your site and pages to the roundups, placements and videos AI reads;
- it proves each move against control questions, with sample sizes and ranges on every number;
- run it from Claude or ChatGPT: an MCP server with the same tools supereo's own agent uses.
From $149 a month
- Does the work
supereo writes those pages for you, aimed at the questions where AI skips you.
supereo.app - Proves it against controls
Each change targets a set of questions, and we compare them with a matched set the change can't affect.
supereo.app - Runs from Claude or ChatGPT
Run the same loop from Claude, Cursor or Codex. Your agent gets every tool supereo's own agent uses: your buyers' questions, every answer, the pages AI cites, your brand facts.
supereo.app - Free audit
free audit // about 2 minutes // no card
supereo.app
| Plan | A month | Prompts | AI engines |
|---|---|---|---|
| Copilot | $149 | 40 | ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Claude |
| Autopilot | $499 | 40 | ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Claude |
Prices from supereo.app, checked 12 November 2026. What it does, from its own pages, checked 9 November 2026.
How the proof works, with every number it runs on: How supereo measures.
02Profound
Best for enterprise marketing teams that want AI search dashboards and marketing agents. In its own words: For companies operationalizing AI Search insights and running marketing agents at scale
tryprofound.com
Custom pricing, through sales
- Does the work
Scans every surface you own for retired names, off-brand claims, and stale creative, then rewrites and republishes what it finds.
tryprofound.com - Proves it against controlsNone of its pages we read says so.
- Runs from Claude or ChatGPT
Profound MCP is our hosted server for integrating with AI tools that support MCP.
docs.tryprofound.com - Free audit
Free AEO Report — See How AI Talks About Your Brand
tryprofound.com
| Plan | A month | Prompts | AI engines |
|---|---|---|---|
| Enterprise | Custom | – | ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Claude, DeepSeek, Exa Search, Muse Spark |
Prices from tryprofound.com, checked 9 November 2026. What it does, from its own pages, checked 9 November 2026.
03Otterly
Best for low-cost monitoring of brand mentions and website citations in AI search. In its own words: OtterlyAI helps you track brand mentions in AI Search platforms like ChatGPT, Perplexity, Google AI Overviews, and AI Mode.
otterly.ai
From $29 a month
- Does the workNone of its pages we read says so.
- Proves it against controlsNone of its pages we read says so.
- Runs from Claude or ChatGPT
Connect OtterlyAI to Claude, ChatGPT, Cursor, and any MCP-compatible client.
otterly.ai - Free audit
Check any URL for AI-search readiness. Get a structured GEO score and actionable optimization tips.
otterly.ai
| Plan | A month | Prompts | AI engines |
|---|---|---|---|
| Lite | $29 | 15 | ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot |
| Standard | $189 | 100 | ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot |
| Premium | $489 | 400 | ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot |
| Enterprise | Custom | – | – |
Prices from otterly.ai, checked 9 November 2026. What it does, from its own pages, checked 9 November 2026.
Questions
Should I choose Profound or Otterly?
Profound if you want enterprise dashboards and agents; Otterly if you want low-cost monitoring. If you want the work done and proven, supereo, the third option.
Is Profound more expensive than Otterly?
Compare them in the side by side: each price is read from the tool's own pricing page, and one the page doesn't publish reads as custom.
Do Profound and Otterly offer anything free?
Profound offers brands a free trial[1] and a free AEO report[5]; Otterly offers free GEO tools[4]. supereo's free audit takes no card and shows every answer: run it here.
How we compiled this
Every price, prompt cap and AI engine on this page comes from each tool's own pricing page, and every capability from the tool's own product pages, docs and free tools. supereo reads them every week and keeps a value only when the page states it word for word; each tool on this page names the page and the day it was last checked.
Prices are US dollars a month on monthly billing, or the monthly price of an annual plan where that is the only price the page states, marked billed annually. A free trial is not a free plan, and custom pricing is a price the page does not publish. A tool sold only as part of a bigger product says so beside its prices.
Yes means the tool's own page says it, in the words quoted under each tool. A dash means none of the pages we read says it, so the tool may still do it without saying so there.
We make supereo, so it is listed first, as our pick. The other tools follow by how many of the four jobs their own pages claim, then by price.
Where this page's words state something the dataset doesn't hold, such as a change a tool made, the sentence links its source and the day it was read.
How supereo measures its own results, with every number it runs on: How supereo measures.
supereo (supereo.app) is an AI agent that does everything it takes to get your brand recommended by ChatGPT, Gemini, Perplexity, Claude and Google, on your site and off it: site fixes, new pages, roundups, placements and video. It proves what worked against control questions. Made by superagnt.
Sources
Trial includes daily analysis of 50 unique prompts for 7 days across ChatGPT, Gemini, and Google AI Overviews. Enterprise includes ongoing daily tracking.
tryprofound.com, read 4 November 2026.Rewrites pages with citation decay and stages them in your CMS. Builds the pages for questions you have no answer for.
tryprofound.com, read 4 November 2026.OtterlyAI helps you track brand mentions in AI Search platforms like ChatGPT, Perplexity, Google AI Overviews, and AI Mode.
otterly.ai, read 4 November 2026.Check any URL for AI-search readiness. Get a structured GEO score and actionable optimization tips.
otterly.ai, read 4 November 2026.Free AEO Report — See How AI Talks About Your Brand
tryprofound.com, read 4 November 2026.